Neuroscientist, published author and CEO of Behavidence
I am Roy Cohen, a neuroscientist and a consumer behavior expert. I have extensive experience in the field of digital phenotyping, neurobiology and have authored several publications in leading scientific journals. As the CEO and Co-founder of Behavidence, and an ex-Facebook lead, Wix product marketing lead and advertising veteran, I bring a unique creative perspective to scientific research. My aim is to help the scientific community to employ out of the box thinking to enable better health and prosperity to patients with various conditions.
At Behavidence, we believe that the key to success lies in unbiased understanding the human brain. Our unique approach combines cutting-edge neuroscience research with passive behavioral markers to help patients, their caregivers, clinicians and insurers to achieve better tools for mental well-being that are accessible, accurate and always on.
We employ privacy-by-design and slaves-to-the-data approaches to make sure we offer only the safest solutions and remove any biases from our research.
I have authored several publications in leading scientific journals and have also contributed to popular media outlets. My research focuses on the intersection of neurobiology and psychiatry to allow better classificaion and treatment of mental health disorders and neurological conditions.
As a neuroscientist, entrepreneur and published author, I have delivered captivating keynote speeches on a diverse range of subjects.
Whether it's delving into the fascinating realm of "The Neuroscience of Decision Making" and how it influences consumer choices to "Astroglial Models For The Spread Of Epileptiform Seizures" or "Entrepreneurship in the Digital Era".
With a rich background in research publication and a deep understanding of "Neuromarketing," I am also well-prepared to demonstrate how brain-based techniques can decode consumer behavior and emotion.